Testimonials

Good interaction and comments from those in attendance for each session. Far more discussion rather than just a one-way, push presentation.

All of the speakers gave me great ideas to use in my classes, and it was energizing and inspirational!

I have a lot to learn, so my experience has been very valuable. I appreciated the suggestions for class projects.

The EQ session with Rafic was fanstastic. Also the chat feature. It was nice to hear from others as the session went on.

It was exciting to compete to be #1.

I never knew how important cleaning the data was until I saw how it is connected to decisions businesses have to make.

The best thing about the simulation is being able try things like A/B Testing and make mistakes now before I do it in real life with real money.

I really love the way Mimic Analytics let’s me make decisions as if I were an intern.

I just posted my final assignment on Google Classroom. Just a simple question: Favorite concept you learned from my class this year and why. An OVERWHELMING number of my students said that Mimic Social was by far the best part of the class. Keep in mind - I give them Wed-Fri (class time_ and then Sat/Sun to do a posting round, then we do the analysis round on Monday/Tuesday/ I also space out the rounds so I'm not shoving it down their throats and they don't get tired of it. I also make it a competition (top two winners of each class at the end get a free semester exam exemption). I know what some others say their kids don't like it - but these types of responses included my "high -flyers" and my "ELR's: (extra love required). Can't recommend this simulation enough. (It also stands to be mentioned that quite a few of these kids had done the Knowledge Matters VB sims in my other classes and were NOT a fan)

In order to be a leading advertiser in this new age of digital marketing, you must invest in measuring the successes and failures of your marketing efforts. This textbook breaks down marketing analytics fundamentals with a pragmatic approach to solving real-world problems.

Brennan Davis has a unique way of introducing the reader to highly related fields that are seldom taught together into an exhaustive text for anyone seeking to understand the problems being solved by modern Analytics & Reporting organizations and teams. The examples are pragmatic, reflective of Davis' extensive experience outside the classroom, and delivered by a natural educator.

Best digital marketing textbook that I have found in 15 yrs for my students to use to learn easily all about practical business-focused digital marketing best practice. The only area it is missing is Chinese app - WeChat. Put an entire chapter on WeChat and this book gets 5 stars.

I began using the Mimic Social Simulation because the client projects I was doing didn't give them experience with tools or insights. The simulation gives students the chance to make decisions and learn from those decisions with real-time feedback. They enjoy the opportunity to challenge one another and catch each other in the simulation. I student shared in our Facebook Group today, "Usually when I read these types of articles [about social analytics] there is something mentioned that I didn't know before, or a term that I don't recognize, but I felt that this article was pretty standard! There wasn't anything out of the ordinary, and just goes to show how far I've come during this social media class! I think that the Mimic Simulation has also made me very comfortable with all of these concepts and tracking methods.

Great content; strong and relevant examples bring brand and platform strategies to life, interesting assignments and more. I use this with the Social Media Simulation, and still have opportunities to add my own content!.

Solid and updated material. Not stuck in the past, but allows preparing students for the future in media marketing.

I have had multiple students contact me post-graduation to tell me that the Mimic Simulation was a key factor in them getting a job. It gave them a conversation that few other students could have.

We use the Mimic Social Simulation in our Social media Strategies class with great success. The students get so much out of it and have claimed it is the most useful simulation they have used (we use 4 simulations throughout our Program). I highly recommend it.

We at RVS IMSR, offer Digital Marketing as an MBA Specialization in our 2 year program. As part of Search Engine Marketing, we offer Mimic Pro Simulation and Social Media Marketing, we offer Mimic Social Simulation. Our students just love it, for they are able to practically apply whatever they learn through lecture and by creating websites, ads and social profiles. This simulated environment gives them an awesome platform to practice what they learn. This also helps in quick learning, sharp understanding and enables them to become a competent digital marketer, Thank you Stukent, we will use the simulation in our future batches for sure.

I've very much enjoyed my experience with StuKent's Social Mimic. As a reluctant instructor (teaching SM because our students need it, not because I enjoy SM) I've been encouraged that I don't have to know a ton and that the resources give plenty of ability to make it an engaging experience. My students really enjoy this class and learn a ton!

In the academic space, finding a practical and readable text is difficult. This book breaks down the process of social media marketing down into a really accessible manner. There isn't a lot of fluff and a person with limited knowledge should get the basic of what they need to know.