Introduction
Welcome to Man vs Machine, powered by Stukent, at the 2025 National Collegiate Digital Marketing Championship. Man vs Machine will consist of a single-round simulation where you will demonstrate your mastery of search ad strategy.
The practice simulation below will help you prepare. All three rounds will simulate a real-world search ad platform, where you will be able to make key decisions to optimize your search ads.
How to Access the Simulation
- To access the simulation: Click the button below. You will need to create your own Stukent account if you do not already have one.
- Then you will log in, navigate the course management to your courses, and enter the simulation to practice.
- For grading: to get full points, you'll need to get 1,000 or more clicks for round 1 and 2, 100 or more for round 2, and 3,500 or more for round 3.
