About this event
AI
Career Readiness
Classroom Engagement
Teaching Strategies
Your students are entering a workforce powered by AI and new social frontiers. Give them the competitive edge they need to excel from day one.
Join us for a free Stukent Digital Summit designed to help you equip students with the skills, tools, and industry insights they need to excel in an AI-driven job market.
In this dynamic event, you'll:
Prepare Students for an AI-Powered Workforce: Gain critical insights into how AI is impacting the marketing workforce, and learn specific strategies to ensure your graduates are career-ready and "AI-fluent"
Build Your AI Educator’s Tool Kit: Take a look at the latest AI tools designed to enhance classroom engagement, streamline course management, and foster student creativity
Master the Next Frontier of Social Media: Dive into Bluesky and learn how to integrate decentralized social media into your curriculum to teach digital networking and community building
Whether you’re looking to modernize your tech stack, integrate more hands-on AI learning, or better prepare students for the 2026 job market, this summit will give you the tools and inspiration to stay ahead of the curve.
Session 1
Entry-Level Roles and Career Readiness: Evolving Dynamics in the Age of AI
Beatrice Epwene
This session will focus on the shift in the workplace resulting from the arrival of artificial intelligence. The session will discuss the skills, knowledge, and talent expected of anyone entering the workforce today. It especially speaks to college graduates seeking entry-level roles, as well as to those preparing and advising students for their future careers. The session will emphasize that AI literacy is about more than theoretical knowledge of AI; it also involves understanding its practical application in an AI-First world.
Session 2
AI in Action: Tools, Tips, and Tricks for Teaching Marketing and Communications
Marcia Gomez, M.S.
Join this engaging session for professors seeking practical ways to incorporate AI into their teaching. This webinar will showcase useful AI tools, easy-to-apply prompting techniques, and creative classroom ideas for marketing and communications courses. Attendees will see how AI can support brainstorming, content development, personalization, feedback, and student skill-building without losing the human thinking that great teaching requires. The session will include actionable examples, teaching ideas, and strategies educators can adapt for a wide range of course types and experience levels.
Session 3
Using Bluesky for Teaching and Learning
Wahiba Chair, MBA
Elva Fisher
At 42M registered users, Bluesky, the decentralized alternative to X, is rapidly gaining traction, especially among academics and educators. However, empirical research on Bluesky remains largely focused on scholarly networking rather than classroom pedagogy. In this session, Wahiba and Elva share findings from their study on using Bluesky as a teaching and learning tool in hybrid communication courses. Attendees will walk away with actionable strategies for incorporating Bluesky in their classroom, using low-stakes, experiential activities and evidence-based approaches designed to improve learning and build community in an AI-driven world.
Meet your presenters
Beatrice Epwene
Dr. Beatrice Epwene is an associate teaching professor of communication at Penn State Harrisburg with over 18 years of higher education experience and work in the professional world. With a Ph.D. in new media communication technologies, she has consistently been at the forefront of emerging tools, including early use of X (formerly Twitter) for teaching and learning. Today she teaches pioneering courses in artificial intelligence, helping students develop technical fluency, ethical awareness, and critical thinking while using AI as a collaborator in research, creativity, productivity, and decision-making.
Marcia Gomez, M.S.
Marcia Gomez is a communications professional with over 20 years of experience delivering solutions across the arts, higher education, and nonprofits as president of Blank Canvas Communications, LLC. She is also a full-time lecturer at the University of Miami’s School of Communication. Gomez has been active in the Miami PRSA chapter for nearly two decades, serving as president in 2015. She also leads Boost PR Labs, offering workshops on AP Style, news releases, pitching, and using AI in PR. She holds master’s degrees in integrated communications advertising and public relations and e-commerce.
Wahiba Chair, MBA
Wahiba Chair is an award-winning educator and strategist with over 15 years of experience in higher education, technology, marketing, and communications. Since 2014, she has empowered thousands of students and professionals at top Canadian universities, including University Canada West, Simon Fraser University, and the University of British Columbia, to advance their careers through industry-focused teaching. In 2024, Wahiba was honored with the prestigious Excellence in Teaching and Learning Award at University Canada West for her exceptional contributions to student success. With a focus on empathy, community building, and educational technologies, Wahiba is passionate about designing experiential, human-centered, and engaging learning experiences.
Elva Fisher
Elva graduated as valedictorian from University Canada West in Spring 2024 with a BA in business communications and continues contributing to university research initiatives. She is the marketing and communications administrator at BGC Cochrane & Area, leading strategic communications that strengthen community support for children and youth. Elva also serves on the board of Accessibility Renovations for Kids (ARK), where she leads marketing efforts to raise awareness and support accessible home renovations for children with mobility challenges.
