Certify Your Students' Marketing Skills
The AMA Marketing Certification
Prove your students are ready for the dynamic world of marketing with the American Marketing Association Marketing Certification! This certification exam assesses your students’ marketing skills to increase their credibility, employability, and value in the job market.
As a leader in marketing education and research, the American Marketing Association (AMA) produces premier certifications and courses for marketing professionals. The partnership between Stukent CTE and the AMA brings you hands-on, engaging educational materials that prepare students for the workforce.
Assess the skills students need for success
The AMA Marketing Certification assesses the following content areas:
Ethical marketing
Value propositions
Product differentiation
Market research
The 4 P's of marketing
Paid media strategies
Target markets
Branding
Product pricing
The American Marketing Association (AMA) has been shaping the marketing industry and driving innovation since 1937. Recognized globally, it fosters insightful discussions that lead to improved marketing outcomes. As a vital community for marketing professionals, the AMA provides a modern, intellectual approach to building effective marketing strategies. It remains an essential hub for marketers seeking knowledge, collaboration, and growth.
Stukent CTE develops cutting-edge, work-integrated digital marketing simulations, courseware, and real-world case studies. These materials bridge the gap between theory and practice, equipping students with career-relevant skills in marketing, paid advertising, data analysis, and market research. With this certification, students will graduate with industry-recognized credentials and practical experience, setting them apart in today’s competitive job market.
The power of certifications
Help your students step into the workforce with confidence! The AMA Marketing Certification provides students with a credential that demonstrates proficiency, boosts employability, and prepares them for college or a career.
Demonstrate Skill Mastery
Show employers that students are ready for real-world roles.
Professional-Grade Assessments
The 40-question certification exams were built by educators and experts.
Share Everywhere
Share certifications via LinkedIn profiles, resumes, ePortfolios, and more.
Celebrate Achievements
Each certification is a testament to students’ commitment to professional growth.
Auto-Graded
Certification exams are fully auto-graded, saving you time and effort.
Printable Certification
Students can display their achievements with ease.
The hands-on training students need to succeed
With Stukent CTE, you can get a full suite of resources to prepare your students for the certification exam, including a resource-rich “Principles of Marketing” courseware and the Stukent Marketing Simternship®. The “Principles of Marketing” courseware helps you teach key marketing concepts, including market research, strategic planning, and the marketing mix. It also explores the intersection of marketing with psychology, economics, sociology, and technology, helping students understand how marketing connects businesses with their target audiences.
The Marketing Simternship immerses your students in the day-to-day operations of a product marketing manager at Buhi Supply Co., a simulated e-commerce retailer. Over seven rounds, your students will get experience building a go-to-market strategy, conducting market research, managing ad spend, and so much more.
This interactive, engaging simulation helps your students build career-ready skills while mastering platform-specific strategies and tools.
The Certification Advisory Board
The Stukent Social Media Marketing Certification has been rigorously vetted by industry professionals.
Karen Freberg
University of Louisville
As a financial analyst at Dell Technologies, I am engaged in a dynamic development program that emulates an MBA curriculum with case studies, tests, and various projects, spanning two years. My role encompasses the typical responsibilities of a financial analyst, with the added experience of rotating to new roles biannually. My journey has seen me thrive as a Financial Controller, a Pricer in Asset Management, and presently, as part of the Global Sales FP&A team. Prior to Dell, I honed my skills through an internship at Northwestern Mutual and a two-year tenure at KPMG.
Empowering Students in the Digital Age
Marketing Certification
The Stukent Marketing Certification is an impactful way to help students prepare for their futures and build their resumes for careers in the marketing field.
Give your students the power to learn how to market various types of brands from the comfort of your classroom. With the Marketing Simternship, your students will be ready to take the vetted Stukent Marketing Certification.
Buyer Personas
Marketing Strategies
Market Positioning
Advertisement Budgeting
Product Branding
Data Analysis
Skills Assessed in the Certification
The Stukent Marketing Simternship gives students hands-on, educational experiences with important marketing practices. Students will work as marketing assistants in a rotational program at Buhi Supply Co., a simulated backpack company. This program is designed to offer your students opportunities to test their skills in various roles without leaving the company.
Below are topics your students will learn and practice throughout the Marketing Simternship in preparation for the Stukent Marketing Certification exam:
