KFC Mini-Movie Quiz

Step 1. Have your students watch the mini-movie

Step 2. Download the quiz & answer key

Step 3. For an in-class activity, students can take the quiz in groups below.

- 1. Most marketers believe that storytelling is crucial to marketing. Why is that?
  - It enables marketers to develop a deeper connection with the audience
  - It is a powerful method for learning
  - It lets marketers engage consumers in a cluttered media world
  - All of the above
- 2. Where is the first KFC branding seen?
  - When Harland Sanders enter the dining room
  - Chicken on the dinner table in the opening scene
  - The red and white striped presents under the tree
  - The secret recipe to change the world
- 3. Who does Jessica admit her crush on Harland to first?
  - Harland
  - Bunny
  - Billy
  - Leo
- 4. Is Kentucky Fried Chicken ever mentioned in the movie?
  - Yes
  - No
- 5. What colors can be seen frequently throughout the movie scene sets?
  - Red, white
  - Red, white, blue
  - Green, red
  - Black, white
- 6. What famous KFC secret is teased throughout the movie?
  - The batter dry mix
  - Colonel Sander’s true identity
  - The 11 herbs and spices
  - The secret blend frying oils
- 7. How much does Billy Garibaldi III give to buy Harland off?
  - 5 million
  - 100,000
  - 1 million
  - 500,000
- 8. What is the last action at the end of the movie?
  - Billy eats a chicken leg
  - Bunny knocks out Lee
  - Harland shares his secret recipe with Jessica
  - Billy and Bunny get married
- 9. Besides Lifetime, who else did KFC partner with for this campaign?
  - Hallmark
  - Uber eats
  - Walmart
  - DoorDash
- 10. Similar to fast food, how could you describe this mini-movie?
  - Quick to consume and satisfy
  - Desire over expectation
  - A mess
  - All of the above

Step 4. Discuss the following short-answer questions with your class:

What other partnerships do you think KFC could have utilized in this campaign outside of TV and delivery?
How did KFC turn a seemingly normal mini-movie into fried chicken sales?
Who do you think KFC was targeting-if anyone-with this ad?

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